multi-million dollar production save
Diagnosed and hotfixed a critical production incident, preventing millions in gross booking losses across multi-item checkout.
at Expedia GroupI build tools that help engineers move faster
Diagnosed and hotfixed a critical production incident, preventing millions in gross booking losses across multi-item checkout.
at Expedia GroupSole owner of critical SDK portfolio (millions of daily requests) when the team dissolved. Kept every service running clean through a full reorg.
at Expedia GroupTurned weeks-long framework migrations into hours. Started as a 3-day proof-of-concept, became the team's official 3-year strategic roadmap in 6 months, endorsed by Senior Directors, recognized by SVP.
at Expedia GroupFirst GitHub Copilot Champion (2024). First AI Champion (2026). Trained hundreds of engineers on AI-powered development across the org.
at Expedia GroupDesigned "Kayl," a pluggable TypeScript library for recording and collecting UX events on Seller Central. Used to compare search quality between Seller Central and the main Amazon buyer site. Led the high-level and low-level design with L8-L6 engineers. Built as a temporary solution, still running 3+ years later.
at AmazonBar-raising interviewer across both companies. Helped build the teams I'd later work alongside.
at Amazon & Expedia GroupYouTube educator since 2013. 18.6K subscribers, 750K+ views. Teaching predates the career. It's the throughline, not the side project.
Led organization-wide training sessions on AI-powered development, driving measurable productivity gains across teams.
at Expedia GroupCompleted MIT ReACT Hub's Computer and Data Science Program (2019-2020) alongside full-time engineering work.
When the business case changed, I called it. Saved 50+ engineer-weeks by stopping work that no longer made sense instead of protecting my ownership.
at Expedia GroupWithin my first month, took ownership of a time-sensitive, business-critical solution across multiple platform teams and codebases. Delivered on time with little supervision.
at AmazonArchitecting AI-powered infrastructure and core platforms. Invented EG Wizard, a migration platform that became the team's 3-year strategic roadmap. Co-shaping platform vision with senior leadership.
Owned the SDK platform powering partner integrations, serving millions of daily requests. Transformed the architecture from centralized bottleneck to self-service model across business lines.
Built next-gen insurance products across the full stack. Took on engineering leadership early: mentoring engineers, participating in hiring, and raising team standards.
Architected "Kayl," a pluggable TypeScript library for recording user experience events on Seller Central. Led the full design with L8 to L6 engineers. Started as a temp solution, outlived my tenure by 3+ years.
Picked up React in weeks to lead a frontend project in Seller Central. Quickly became a go-to reference despite a backend focus.
Led projects enhancing multi-language listing experience for Amazon sellers across US, UAE, KSA, Egypt, China, and more.
Trained and mentored engineers while leading multiple projects. Interviewed and hired tens of engineers through Amazon's bar-raising process.
Led the creation of a standalone automation framework for large-scale system migration using Java, Selenium Grid, and AWS.
Designed and developed mid-tier and front-end layers of Atypon Insights, a web analytics platform for academic publishers.
Teaching programming on YouTube since 2013. The throughline that predates and outlasts every role.
Learned React in weeks to lead an Amazon frontend project. Work daily across Kotlin, Java, Python, and TypeScript on backend, frontend, and infrastructure.
SDK platform handling 500M+ requests/year. Chain-of-tools agent architecture that cuts hallucination. Systems I built at Amazon still running 3+ years after I left.
Trained hundreds on AI-powered development. Onboarded 6 engineers onto 50+ repositories. Hired tens of engineers through bar-raising interviews at Amazon and Expedia. Teaching programming since 2013.
"Noor was part of my team for about a year. I was impressed with his ability to learn quickly and deliver under tight deadlines. He always came across as an organized professional and I could always rely on him to give a clear picture of his progress on a weekly basis. I'd happily recommend him as a motivated software engineer."
"Noor is a rising star. He was less than a month old in the company when he took ownership of a time sensitive, business critical emerging market solution implementation for Amazon MENA customers. The solution was not only well defined but also involved making changes in multiple platform teams code base across Amazon. With little supervision and guidance he was able to work with different code bases and single handedly code completed, drove code reviews with remote teams and successfully executed the deployment on time. His passion for continuous learning and sharing knowledge are commendable. He is an asset to any team and will have him in the team anytime, anywhere."
Let's talk AI strategy, platform architecture, or your next big engineering challenge.
Python, Java, C++ tutorials. Teaching predates the career
AI adoption stories, platform engineering deep-dives, and lessons from leading at scale
Side projects, open source experiments, and tools I build in the open
Engineering takes, AI tooling news, and the occasional hot take on developer culture
Where I answer questions on Java, system design, and backend architecture
A few recent builds, from AI platforms to client launches.
An AI-powered migration platform that turns weeks-long framework migrations into hours. Started as a 3-day proof-of-concept, became the team's official 3-year strategic roadmap, endorsed by Senior Directors and recognized by SVP.
Personal brand & consulting site for Areej Amer, a Platform & Observability Lead with 10+ years of experience. Minimal, high-trust, conversion-focused. Designed to land consulting clients from the first scroll.
Recruitment brand for Yasmin Blasi, a boutique career matchmaker in MENA. Multi-section product with vacancy listings, service tiers, DISC assessments, and a WhatsApp-first contact flow.
Data structures, algorithms, system design, all condensed into one reference guide. Built from years of interviewing and hiring engineers at Amazon and Expedia Group.
Open the kit